There is a great deal of wisdom in Marshall McLuhan’s observation that “the medium is the message.” The forms of our popular culture may well have a more significant effect on our perceptions than the content. This is why I do not believe that much would be improved if, all other things being equal, Christians could somehow take over all of the instruments of popular culture, even if they were very talented and orthodox Christians.
Rather than starting our own TV networks, movie production companies, or imitations of People, we would do much better to make the church a living example of alternatives to the methods and messages of popular culture.
— Kenneth Myers, from All God’s Children and Blue Suede Shoes, kindle location 205