Listen carefully to what they say…

Note that learning to read the audience, learning to understand those to whom you are witnessing, is vital. Listen carefully to what they say, ask lots of questions, don’t jump in with irrelevant comments or statements that are not sensitive to what you are learning about them. These are not easy tasks, and they will not guarantee success, but they will make it far more likely.

James Sire, from Why Good Arguments Often Fail, p. 91

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