Healthy capitalism isn’t governed by the law of the jungle, where the strong destroy the weak. As long as there’s scarcity, there will always be competition, but in a market economy marked by the rule of law, stealing, fraud, slavery, and kidnapping won’t be the typical way to get ahead. Instead, most people will try to meet the needs and wants of consumers. And everyone is a consumer. The logic of competition in a market is not about destroying enemies. It’s about serving consumers better than your competitors. Where prices can roam freely, goods, services, and information will generally be well distributed. In fact, for this purpose the market has no known competitors.
— Jay Wesley Richards, from Money, Greed, and God, kindle location 1354